The commercial use of facial recognition technology for security, access, marketing and customer service is rapidly growing. Privacy advocates argue that widespread use of the technology will allow businesses to identify and track almost anyone in public without their consent or even knowledge. Businesses argue that individuals should not expect complete privacy in public and that some loss of privacy is outweighed by the benefits the technology offers consumers and businesses. Multiple privacy, government and industry organizations have listed “best practices” regarding the commercial use of biometric technology, but the recommendations are merely advisory and often conflict with each other.
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Yes. Because current laws have not kept up with current technology, such as facial recognition, it is absolutely imperative that firms establish a basis for which a person's captured facial recognition is used. To begin with, there should be explicit consent given by said user to begin using a person's face to match it across a wide array of databases. Furthermore, when businesses do have the consent of a user to use their own facial recognition technology, how it is used, whether for business or legal purposes should also be written clearly. If a business were compelled to match a current suspect's face across a data base in accordance with law enforcement for example, that should be expressed beforehand, and the user should be aware of the possibility of these occurrences.
ReplyDeleteBusinesses should be required to obtain express consent before using facial recognition technology. If they have to obtain consent before collecting digital information, they should also have to obtain consent before using facial recognition. A person has the right to know what their likeness is being collected and used for. I believe there are more security risks associated with facial recognition, such as racial profiling. Companies need to obtain consent before collecting any information about a person.
ReplyDeleteYes, the private industry should obtain expressed informed consent before utilizing facial recognition. Without cohesive regulation of biometrics, individuals risk privacy and security of personal information. In the future, if extensive regulations (like prior testing, accountability measures, intent of use) are in place the biometric industry may be able to move to implied consent.
ReplyDeleteAbsolutely. Your face is just as vital to protect as your social security number. Taking biometric scans of your face for "ease of use" for things such as airport security is the same level of sensitive information as a giving the airport your social. Individuals need to be aware of this and should be asked by companies if they consent to giving a biometric scan of their face.
ReplyDeleteYes, businesses should be required to gain the expressed consent of an individual before being able to track and use their biometric data. Under common law, ones likeness cannot be used for commercial purposes, and although that has been interpreted as meaning it cannot be used to sell products to other persons, I think that it can be reapplied to this situation. By tracking your exact likeness, companies can target advertisements based on location and activity. Furthermore, facial recognition leaves lots of room for error on the computer's end, and may lead to damaging misidentification.
ReplyDeleteYes. I think it makes sense for businesses to need consent if they want information from you. Perhaps in extreme cases like those mentioned in the articles for this week (finding murderers and other criminals), facial recognition technology can be used without the consent of the individual, though I suppose that does run the risk of mistakenly using it on innocents, so it should definitely be used with caution. But generally, I think businesses need consent, especially since it seems like a lot of the uses for facial recognition aren't huge necessities, just cool enhancements.
ReplyDeleteYes. While its true that my expectation of privacy is reduced in public, I think any reasonable person would expect not to be followed in public. What facial tracking essentially allows is the real time (or almost real time) tracking of my position, at all times. While I may not mind any random individual knowing my approximate position, it is a different matter entirely for an entity such as a corporation or the government to know exactly where I am throughout the day.
ReplyDeleteYes. We want to be able to have control on what information is on us. We don't want people to not know that there faces are being recorded and saved. We should also have the power to know what our faces are being used for Business purposes or something else. That is so if we don't want it to be involed in such business we can say so and our faces won't be used.
ReplyDeleteYes, consent is needed when taking in data of facial recognition, because it contains a lot of data and information that is personal to the individual. We put content out with our faces consensually, but if someone doesn't want traces of their facial data anywhere digitally, that explicit consent is very important to distinguish. It's also important to keep the standard of consent first, even if there are worthy practices businesses and government might be using it for, because as we advance exponentially with technology, it would be detrimental to lose sight of the foundation of consent and informed awareness.
ReplyDeleteYes. While I do think that people should reasonably expect that they could be recognized when they go out in public, they shouldn't expect for their face to be recorded and stored by a business. It is completely different for a human being to know who you are and recognize you when compared to a business using information from a database to identify everyone. People should know if they are being tracked and if they are being identified for commercial purposes. If there was a data breach at a company that was collecting this information, it could be dangerous for vulnerable people who could have their location, activities, and other sensitive information revealed along with their face.
ReplyDeleteYes, I believe that companies should be required to share what they’re collecting, why they’re collecting, and who they’re sharing that with whenever they are collecting information, including biometric data. While that info is “available” to the public (because it’s visible) I think that that info is still considered private because it is uniquely yours, and companies should express what they’re doing with it and obtain express consent before doing so.
ReplyDeleteBusinesses should . We understand that if we go out in public our faces will be seen - and we don't really have a choice. Facial recognition allows for us to be indentified by our face alone allowing for businesses to gather data on our habits. this data may be used for invasive marketing or discriminative purposes.
ReplyDelete(Chloe Hagan- iPad blogger doesn’t work for signing in)
ReplyDeleteLike many of peers commented, I also agree that businesses should require express consent from their consumers. Whether or not the facial recognition is used for authentication or identification, it should be clearly expressed physically in store or online that facial recognition technology is being used in some way and a customer has the choice to leave/opt out to protect their privacy. Consumers have the right to avoid targeted ads and marketing with information they did not willingly consent to be given for that purpose.
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